Provider comparison
WebAcquisition vs Zenith Analysis
WebAcquisition markets itself as operators first: a team that buys and runs businesses rather than accountants who only review them. They cite 1,176 businesses reviewed and 55 years of combined experience, publish sample reports, and take engagements without an LOI in place. Their scope is unusually broad, covering technical diligence on content sites, Amazon, eCommerce, SaaS, YouTube and newsletters alongside financial work and deal support.
Side by side, on published facts only
Everything in the WebAcquisition column is something they or a third party published. Where they do not publish a figure, the cell says so rather than guessing. Pricing as published by WebAcquisition in their own provider roundup, 2026. Turnaround and volume figures as stated on their site.
| WebAcquisition | Zenith Analysis | |
|---|---|---|
| Published price, full QoE | $8,900 and up | $9,799 flat for Comprehensive |
| Published price, entry tier | QoE Lite offered, price not published | $299 Pre-LOI Screen, $2,899 QoE Lite |
| Stated turnaround | 2 to 3 weeks for a full QoE | 2 business days for the screen, 5 for Lite, 10 for Comprehensive |
| Scope of services | Technical DD, financial DD, sourcing, negotiation, LOI review, CIM creation | Financial diligence only |
| Proof of cash depth | Not published | Every month, every account, reconciled bank to books. Comprehensive extends the tie to the filed returns |
| Excel workbook to the client | Not published | Yes, the full Excel workbook ships with every report |
| Requires an LOI to start | No | No. The $299 screen is built for pre-LOI |
Facts as published in August 2026. Providers change their pricing. Check theirs before you decide, and tell us if you find something here out of date.
Where the two approaches actually diverge
Breadth against depth. WebAcquisition covers the whole deal; we do one part of it and go further down. On the financial leg specifically, we reconcile every month of bank activity against the books rather than sampling, extend that tie to the filed tax returns on a Comprehensive engagement, and hand over the entire Excel workbook so your lender or your accountant can audit our work rather than trust it.
When WebAcquisition is the better call
If the asset is an online business and the decisive risk is technical rather than financial, traffic quality, platform dependency, review authenticity, channel concentration, they cover ground we do not. And if you want one firm handling sourcing, negotiation, and the CIM as well as the numbers, that bundle is genuinely useful and we do not offer it.
What you get from us, specifically
A team of CFAs, ex-investment bankers, and former McKinsey management consultants who have overseen more than 800 transactions between them. Every add-back gets a written verdict of accepted, reduced, or rejected with the evidence next to it. Every month of bank activity gets reconciled to the books rather than sampled, and on a Comprehensive engagement that tie extends to the filed tax returns. The complete Excel workbook ships with the report, so your lender and your accountant can audit the work instead of trusting it.
And the report is not where we stop. You get a walkthrough of the findings when the draft lands, and we stay reachable while you negotiate, because a finding you cannot use in the room is not worth much. That advisory relationship is part of the engagement, not a tier above it.
Three flat prices, published: $299 to screen a deal before you commit to an LOI, $2,899 for a QoE Lite, $9,799 for a Comprehensive scoped to SBA SOP 50 10 8.1 Appendix 15. No hourly billing and no scope surprises.
Still deciding who to hire?
Send us the deal. We will tell you which tier fits, what we would look at first, and when the honest answer is that somebody else is a better fit for this one.